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Tell this to a friendArchetype Research
The objective of an Archetype Research is to determine how people of a particular Culture react to a concept or a product category. An Archetype Study relies on discovering the deep and latent responses which people have towards the category.
This is done by leading respondents to recall the time in their early
childhood when they first realized the true meaning and implication of the
product or of the concept.
(Abreaction).
These meaning and implication are carried on through life, even though the individual may not realize that they are there, nor that they form an important element in his brand or category choice.
Our approach to a Problem is :
- To determine the latent structures
- To identify the Archetype
- To check that the Archetype is truly representative to all people in the culture.
Experience:
| Topic(s) | Culture |
|---|---|
| Psychological Pain [Anxiety; Depression; etc.] | Japan |
| Physical Pain | China / France / Germany / Japan / Tunisia / USA |
| Medicine [Oral Forms: Antibiotics; OTC Drugs; etc.] | China / Japan |
| Injectable [Antibiotics; Pain Killers; etc.] | China / Japan |
| Medical Doctor | China / Japan |
| Seller | France / Japan |
| Detailman | France / Japan |
| Heart [Congestive Heart Failure; Death; Arrhythmia; etc.] | France / Japan |
| Blood | France / Japan |
| Circulation | France / Japan |
| Hypertension - Hypotension | France / Japan |
| Brain [Noöropics; Cerebro-vascular Enhancer; Senile Dementia; etc.] | France / Japan |
| Cerebro-vascular Enhancer; Senile Dementia; etc.] | France / Japan |
| Old Age / Aging / Death | Japan |
| Sleep [Insomnia; Sleeping Drug; etc.] | Japan |
| Smoking Cigarette [Smoking Cessation; etc.] | Japan |
| Breath [Aerosols; etc.] | Japan |
| Breakfast | Japan |
| Alcoholic Drink [Whisky; etc.] | Japan |
| Coffee | Japan |
| Jam | France |
| Mother's Milk | Japan |
| Tea | Japan |
| Contraception | Japan |
| Intercourse | Japan |
| Beds & Matress | France |
| Car | France |
| Dash Board | France |
| Gazoline Stands | France |
| Crisis | Holland |
| Media | France |
| Fragrance | Japan |
| Seduction | France / Germany / Italy / Japan / Spain / Sweden / UK / USA |
| Shampoo | Japan |
| Skin | France / Germany / Italy / Japan / Spain / Sweden / UK / USA |
| Sun | Japan |
| Spider | Japan |