Bouée Medical Information System
Structure, in a given therapeutic area, all of the medical information a pharmaceutical company is willing to provide to its Stakeholders in the Healthcare Community.
Concept
- It is an information network.
- It answers medical questions from healthcare providers.
- In a given therapeutic area, one leading company is selected as exclusive sponsor.
- The costs are borne by the sponsor, usually a pharmaceutical company.
- It can encompass a medical information network for hospitals and medical specialists.
- It disseminates sponsor’s and other information to the medical community.
- It feeds strategic, marketing, and sales leads to the sponsors.
Working pattern
At the sponsor’s discretion, any authorized healthcare professional (medical doctors, pharmacists, nurses, medical technicians, etc.) may call the system, and take advantage of its accuracy. To use the system, the professional must first register with it.
For one given therapeutic area, Bouée builds up a dedicated qualified team (depending upon the field, pharmacists - or of an equivalent qualification).
- The Bouée dedicated team takes note of in-coming questions from healthcare professionals. As much as feasible, written supports such as fax, E-mail, etc. are used. Each question is with address, i.e. the calling professional is registered in the system.
To prepare an answer, the Bouée dedicated team uses three sources:
- Consultation with medical experts selected by the sponsor as for the concerned therapeutic area. # Each expert is asked in turn. # Each expert is rewarded a fixed fee per question by Bouée.
- Consultation with a computerized documentation center, a data bank retrieving
system which includes all the past questions & answers.
The expert is supplied with the information retrieved from the documentation center. - Consultation with the sponsor’s medical department (this also may help the expert to build a documented answer).
Finally, the expert formulates an answer, and bears the responsibility for it. The written answer and related supportive data is conveyed to the user.
The exact number of experts is not published, and their names are not disclosed as a whole, but the answer does include the name of the expert who is answering (each answer also bears the name of the sponsor.)
While sending the answer to the healthcare professional, the Bouée dedicated team communicates to the sponsor’s medical department and to its sales division the name, location, and telephone number of the healthcare professional, the exact question asked, the answer given, and by which expert.
Note: If the question asked has been recently answered (expiration date is at the expert’s discretion) in another occasion, the previous answer will be conveyed. No additional work will be conducted.
Benefits for the sponsor
- Demonstrate the sponsor’s commitment to the field.
- Preempted edge over competition. BMIS will be first of its kind on the market, and we will do our utmost to develop it as The Best. As a result, we expect the sponsor to benefit from the best service-to-doctors information system in a given therapeutic area.
- Educate doctors and other medical professionals (likely to be well perceived by the governmental instances). Good image.
- Motivate the opinion leaders & experts with whom the sponsor wants to work.
- An occasion for the sponsor’s medical department and its detailmen to speak with doctors (at launch of the service, and when the doctors use the service). And not only to doctors who are already clients (“spiritual” preemption of doctors faithful to the competition).
- Micro marketing (this doctor is concerned by that, and the detailman of the relevant territory can acknowledge it).
- Continuous valuable first-hand market information (questions and respondents’ names & profiles are kept in the data-bank and can be accessed at any given time by the sponsor). This could result for example in congresses / seminars to address the most often asked questions, etc.
- Cost of handling trivial miscellaneous services to doctors, such as photocopying, might be avoided.
- Part of the liability is transferred to the experts.
Basic workframe example
Note: until we have a mutually agreed and honored contract with our client or prospect on the concerned topic, our Documents, Research Proposals and the relevant Research Procedures are the sole property of Bouée Research Institute & L207. They cannot be used, directly or indirectly, partly or as a whole, without the prior written consent of an authorized person from Bouée Research Institute or L207.
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