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Corporate Image

Assess and clarify the needs, satisfactions, dissatisfactions, expectations, aspirations for a company's external stakeholders, versus the beliefs, hopes, and intentions of the company's own people.

Stakeholders

Company's Own People

In the pharmaceutical world, Medical Representatives (MRs) are a very expensive and very important mean of communication with the healthcare community. Other interactions involve the company clinical and medical staff, the president’s office, staff implicated in R & D, marketing, manufacturing, recruiting, etc.
Various external media such as TV, etc., may also play a role, though secondary in both cost and efficacy / impact as compared to the company’s people direct involvement.

As the single most important vector of corporate communication is the company’s people themselves, we research how the company’s staff (especially - but not only - MRs) & management perceive their company, their colleagues, the other healthcare actors (the doctors, the patients, Governmental Authorities, etc.), and their own role.

This is done through a questionnaire to fulfill anonymously by a representative sample of the company’s people.

External stakeholders

Doctors - Pharmacists - Microbiologists - Nurses - Other Healthcare Professionals

• Leading medical institutions professors, as needed
• Trialists in the therapeutic areas the company is targeting
• Company's current clients-doctors
• The group of High-prescribers the company is targeting
• High-prescribers prescribing in areas your Company is / would be in
• Leading hospitals pharmacists
• Hospitals pharmacists
• "Street" pharmacists
• Other healthcare professionals such as microbiologists, contrast-media technicians, etc.
• Nurses

Business environment

• Patients and their relatives
• Wholesalers’ managers & salesmen
• Company's current group of wholesalers, at the manager and / or the seller level
• Health & other governmental authorities
• Suppliers
• Pharmaceutical industry (colleague companies" staff, etc.)
• General & specialized media (including TV commercials)
• Financial community
• Stock analysts
• Public & private research institutes
• Potential employees (scientific students in their last year of studies, etc.)

Baseline

Analyze the differences between what the company is today, is perceived to be today, and what stakeholders would like the company to be in the future.

What we can do for you

• Collect Corporate Image data through interviews, focus groups, etc.
• Regroup all existing or new Corporate Image data in one comprehensive, analytical, form.
• Compare your Corporate Image performance with our bench-marks
• Design your core Corporate Strategy (statement, attributes, directions)
• Establish an action-plan for implementing your Corporate Strategy, both internally and externally
• Assist you in selecting, briefing and managing agencies to promote your Corporate Image
• Follow-up with your Corporate Strategy action-plan implementation; especially, monitor [1] the impact, and [2] the efficacy of the actions put in force

Further options

• Assess your people’s internal relationships [up and down]: strengths & weaknesses; potential opportunities & threats in contributing to the Corporate Image core program.
• Improve the efficacy of your current organization versus your goals (Management Value Analysis)
• Enhance your Medical Representatives’ activities
• Develop a program to best approach scientific students in selected universities.
• (as needed)

Note: until we have a mutually agreed and honored contract with our client or prospect on the concerned topic, our Documents, Research Proposals and the relevant Research Procedures are the sole property of Bouée Research Institute & L207. They cannot be used, directly or indirectly, partly or as a whole, without the prior written consent of an authorized person from Bouée Research Institute or L207.