Bouée Research Institute

Publications

Contact & Share

Horizon-Index®

High-prescriber Scoring System

Horizon analyses correlations between doctor’s profile and their patients. For each doctor and each indication, Horizon calculates a prescriber score labeled Horizon-Index, using doctor’s profiles and number of patients, etc. as variables.

Horizon-Index is a scale which enables to forecast where a doctor stands from Non- to High-prescriber for each indication.

Horizon-Index Flagging

Company Doctor ID	Indication 01 Horizon-Index	Indication 02 Horizon-Index	Indication 03 Horizon-Index	Etc.	Etc.
1	1.38	0.63	1.05	Etc.	Etc.
2	0.90	1.37	0.79	Etc.	Etc.
3	1.15	0.73	1.25	Etc.	Etc.
4	0.42	1.37	0.64	Etc.	Etc.
5	0.98	0.55	1.42	Etc.	Etc.
6	0.60	0.98	0.79	Etc.	Etc.
Etc.	0.65	1.36	1.05	Etc.	Etc.
Etc.	0.35	1.30	0.72	Etc.	Etc.

All prescribers proposed by a client are evaluated and an Horizon-Index is calculated for each of them. MRs can electronically access these doctor’s Horizon-Index. As one score is attached to each doctor for each indication, MRs can at one glance foresee what first but also second or even third product have the most chances to be used by a given visited doctor.

Real case scenario for a given indication:

Depending on the Horizon-Index level (eg ≥0, ≥1.25, etc.) we achieve different High-, Medium-, Low-, and (unfortunately) Non-prescribers.

At a very low Horizon-Index (eg ≥0), we can see that the coverage of the High-, Medium-prescriber is very good with respectively less than 5% and 16% left aside, however we are also covering quite a lot of Low- (47%) and Non-prescribers (13%).
One of the strength of the Horizon-Index resides in the fact that raising the level (eg ≥ 1.25), easily eliminates Low- and Non-prescribers (dropping to 28% and 5% coverage) while maintaining a fairly good coverage of the High-(86% coverage), and Medium-prescribers (70% coverage).

(the same information is depicted below along an histogram format)

Targeting list High-Medium-, Low-, and Non-prescriber analysis:

Below is the resulting balance of the same indexes in terms of High-, Medium-, Low-, and Non-prescribers coverage among 100% of each Index targeting threshold.

Update

Further, the number of seen patients per doctor visited by MRs, as well as other information, are entered into the system.
BRI treats and analyses this additional data to issue a revised Horizon-Index as well as other relevant data. This process continuously updates / upgrades the Horizon-Index prescriber scoring system, and deepens cooperation between MRs actively working in the field and company’s marketing / sales team.

Horizon-Index Flagging

Company Doctor ID	Indication 01 Horizon-Index	Indication 02 Horizon-Index	Indication 03 Horizon-Index	Etc.	Etc.
1	1.30	0.86	1.25	Etc.	Etc.
2	0.70	1.22	0.89	Etc.	Etc.
3	1.30	0.73	1.45	Etc.	Etc.
4	0.77	1.12	0.87	Etc.	Etc.
5	0.71	0.87	1.39	Etc.	Etc.
6	0.80	0.97	1.11	Etc.	Etc.
Etc.	0.77	1.15	1.22	Etc.	Etc.
Etc.	0.72	1.10	0.85	Etc.	Etc.

Note: until we have a mutually agreed and honored contract with our client or prospect on the concerned topic, our Documents, Research Proposals and the relevant Research Procedures are the sole property of Bouée Research Institute & L207. They cannot be used, directly or indirectly, partly or as a whole, without the prior written consent of an authorized person from Bouée Research Institute or L207.